Generali recognises that Excellence begins with culture – a shared foundation that unites us across more than 50 countries through a common Purpose, core Values, and Lifetime Partner Behaviours lived every day.
Generali’s Purpose defines the Group’s reason for being and its long-term impact: Empowering Lives and Dreams. This means acting as a trusted Lifetime Partner who listens, responds, and adapts to the people and communities we serve, here and now.

Our Values translate the Purpose into guiding principles. They are the backbone of our culture– expressing what we believe in, what unites us, and how we aspire to work together.

We tie a long-term contract of mutual trust with our people, clients and stakeholders; all of our work is about improving the lives of our clients. We commit with discipline and integrity to bringing this promise to life and making an impact within a long-lasting relationship.

We value our People, encourage diversity and invest in continuous learning and growth by creating a transparent, cohesive and accessible working environment. Developing our people will ensure our company’s long-term future.

We are proud to belong to a global Group with strong, sustainable and long-lasting relationships in every market in which we operate. Our markets are our homes.

We are curious, approachable and empowered people with open and diverse mindsets who want to look at things from a different perspective.
The Lifetime Partner Behaviours turn our Purpose and Values into tangible practice. They define how we collaborate, serve customers, support each other, and deliver results, bringing Excellence to life.
Act with proactivity and passion for excellence.
Be your best self, showing empathy, care and authenticity
Work as one across teams to achieve collective excellence
Embrace a change mindset fostering simplification and innovation to drive excellence
The three pillars of the Excellence Culture form an integrated framework. Their alignment straightens a shared identity that connects us across the Group - defining what it means to be a LIFETIME PARTNER, HERE AND NOW.
The Generali Code of Conduct is our guide to doing the right thing. Our Code sets ethical expectations of everybody working for, or on behalf of, Generali all around the world.
If you would like to raise a concern, please refer to Whistleblower Policy.